Definition

A culture jam is taking an idea, product, or company and using their own material or “strength” against them.

Wednesday, April 22, 2015

The Forms of Culture Jamming

Subvertising - The production and distribution of anti-ads which attempt to turn the consumer’s attention in a different direction than the given media directs you.








Sniping - (Illegal) Late-night sneak attacks on public space advertisements.




Billboard Banditry - Or anti-promotions, scrawling graffiti on billboard ads in an attempt to inform.





Graffiti Art - Writing or drawings 
scribbled, scratched, or sprayed illicitly on a wall or other surface in a public place.



Media Hoaxing - The fine art of hoodwinking journalists into covering exhaustively researched, elaborately staged fake articles.
Check Out More Hoaxes


Audio agitprop - Utilizes digital samplers to deconstruct media culture and challenge copyright law. For example, by taking clips from press conferences, speeches by politicians are used in a song in a manipulative manner.

This fun example of President Obama's speeches to Uptown Funk gives you an understanding of the jam.






Hacktivism - The use of computers and computer networks as a means of protest to promote political (or other) ends.
See RTMARK


Cybersquatting - (Illegal) The practice of registering names, especially well-known company or brand names, as Internet domains, in the hope of reselling them at a profit.