What's It Mean?

The logic of Culture Jamming is to convert easily identifiable images into larger questions about such matters as corporate responsibility, the "true" environmental and human costs of consumption, or the private corporate uses of the "public" airwaves.


Culture Jams are aimed at exposing questionable political assumptions behind commercial culture so that people can momentarily consider the branded environment in which they live.

Culture jams re-figure logos, fashion, and product advertisements to challenge the idea culture along with assumptions about the personal freedoms of our collective consumer consumption.

Some Jams create a sense of transparency by revealing environmental damages or the social experiences of workers, things that are left out of the advertising fantasies played out on billboards.



For instance, this BP logo was made in reference to the Gulf of Mexico Deepwater Horizon oil spill that occurred in 2010 which the world is still experiencing the fallout from today.